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Data, Information, Words, Insights, Value - Some of the most used words these days! According to the latest research, a one-minute video can be worth more than 1.8 million words and the benefits and value it can bring for your business are also second to none! So, how exactly can a high-quality video be beneficial for your business?
It is quite simple! People don’t want to read through extensive documents or texts. However, people are now looking for engaging content that is as accessible as possible and gives them all the information within a minute. People don’t have the time to go through lengthy texts and they prefer something they can consume without being overwhelmed. What better way to do that than having everything summed up in an interactive video clip?
Such videos can help you attract more customers because the content speaks to a wider mass. It can be an effective marketing mix because your online presence is amplified with it. For instance, if you are using Facebook or YouTube, what speaks more to you? Do you remember the pop-up ads or the 5-second videos? High-Quality video marketing has a tremendous conversion ratio, and the long-term dividends for your company can be significant. Nowadays one viral video can make a brand. Here are some reasons why your firm might need a high-quality video marketing strategy:
The first step to attracting customers is to make them mindful of your brand, service or products - hence, video marketing! Think of this as a trick: After Google, YouTube is the most extensive web search tool. The kicker? Google owns YouTube, which is why Google favors video (and particularly YouTube) regarding ordering and positioning pages in organic searches. Truth be told, videos are 53 times more likely to rank on Google's first page and generate 41% more clicks!
Higher Search Rankings
Videos content is favored by the Google bot, lifting you in the search rankings and promoting your business to draw in new leads and close more deals! How? Online videos aren't attached to a solitary source, and you can repurpose the content and offer recordings across various channels to expand the viability of your video showcasing effort.
After drawing in clients in the mindfulness stage and guiding them to your site, your brand image is essential to influence the customer throughout the thought stage. Probably the most effective way to achieve this is with a brand video.
The accomplishment of promo videos lies in their humanizing touch! By allowing individuals to associate with you and your brand more profoundly, it helps build trust in your business while nurturing their buying factors.
Quality is important!
Be wary of low-quality videos because the objective of a video is to harness the power of social media, and a low-quality video would do the opposite of what is intended! Amateur content translates to amateur capabilities, which you don’t need for your business. If customers are questioning the credibility of your business, then research shows that at least 23% of your traffic would hesitate to initiate a purchase.
In conclusion, high quality video content is not only advantageous, but absolutely necessary to stay competitive in today’s digital world.