You will most likely want to research the ideal length for your different video types. Clips below 2 minutes on YouTube have the strongest possibility of being viewed all the way through, which increases your engagement levels dramatically, leading to more subscriptions and conversions.
The video should be long enough to convey the primary information relevant to its purpose. If you do make a longer video, play around with just how you deliver material — the pace, story arc, and images — to keep consumers engaged throughout.
How Long Might a Video Be?
Generally, clips should be kept around two minutes long as a best practice, although ideal video duration varies based on where you distribute or embed it.
Many promotional clips should be no more than two minutes long. Firstly, make a sales community engagement video that is under 60 seconds long if possible. Generally, however, the duration of every given video is totally dependent on usage case, platform, company, and position inside the marketing and business channel. There are guidelines for practically every imaginable situation.
Here are some film duration statistics:
§ All corporation videos have an average duration of a little over 6 minutes.
§ The bulk of clips (60%) is under 2 minutes duration.
§ Only 3% of corporate videos are between 10 and 20 minutes long.
§ The average duration of clips exceeding 20 minutes increased by 66% in 2020, indicating a growing emphasis on longer-form instructional content, such as those on webinars.
§ If an enterprise video is shorter than 60 seconds long, 58% of viewers will watch everything all the way through.
§ Only 24% will watch a video that is lengthier than 20 minutes.
§ 59.9% said that a clip that was too long would discourage them from viewing it.
§ Facebook suggests that small companies attempt to keep films as short as 15 seconds.
“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”
Smaller is (usually) preferable.
The duration of the video is determined by the film's ultimate purpose and the funnel phase of the prospective audience, and the user's level of interest and engagement with you. Also, keep in mind that the number of views does not always equate to success. Richer metrics like engagements, funnel progress, and sales can assess video effectiveness. Now over 50% of watchers see enterprise clips all the way through if they are just under 60 seconds in length, while just 24% will complete a clip whether it's more than 20 minutes in length. Use statistics to determine where visitors drop off, then make changes, or at the minimum, apply what you've learned to future material.